About
Marketing technology leader focused on building infrastructure that makes marketing actually work.
I build the systems that make marketing actually work. Most martech projects fail not because the tools are bad, but because the strategy, data architecture, and processes aren't aligned. I fix that.
My work is focused on building the infrastructure that makes marketing actually work: clean data, reliable integrations, scalable processes, thoughtful automation, and reporting you can trust. I've supported organizations across healthcare and mission-driven spaces, partnering with teams to simplify how work gets requested, produced, launched, and evaluated—without adding unnecessary complexity or "one more tool" to the stack.
I'm at my best when I'm translating between technical and non-technical stakeholders: turning vague goals into clear plans, and turning messy reality into systems that are easier to run (and easier to improve). I care about craft, usability, accessibility, and the boring-but-critical details that keep everything from breaking five minutes before launch.
Outside of work, I'm a design and technology enthusiast with a deep appreciation for clean interfaces, smart automation, and anything that makes life a little more efficient.
Areas of Interest
My Approach
Systems Enable Strategy
I don't build tools. I build the infrastructure that makes your go-to-market strategy actually executable.
Simplicity by Design
Every workflow I build has to earn its place. If it doesn't drive revenue or customer success, it doesn't get built.
Details That Scale
100% data integrity in migrations. Multi-stakeholder tracking. SLA frameworks. The 'boring' details are why campaigns actually work.
Technical Fluency
I speak both languages: SQL queries for data teams, revenue impact for executives. No lost-in-translation moments.
Let's Connect
If you're looking for someone who can combine structure with creativity—and deliver work that's both practical and polished—I'd love to hear from you.