Jeffrey Mutchnik

Insights & Articles

Blog

Thoughts on marketing technology, B2B healthcare, and lessons learned from building marketing at startups.

The HubSpot Implementation Framework: What 4 Deployments Taught Me About CRM Success

After leading HubSpot implementations at PatientIQ, AASM, Ambience Healthcare, and cliexa, I've developed a framework for successful CRM deployments.

Marketing Technology

The Lead Scoring Framework That Drove 44% of Pipeline

How we built a lead scoring model at PatientIQ that aligned sales and marketing, prioritized the right accounts, and generated nearly half of company pipeline.

The First Marketing Hire Playbook: 90-Day Framework for Building from Zero

Being the first marketing hire is equal parts terrifying and exhilarating. Here's what I wish someone had told me about building marketing from scratch.

The ABM Playbook for Enterprise Health Systems

Enterprise health system sales cycles are long and complex. Here's the account-based marketing playbook that helped us close deals with some of the largest IDNs in the country.

Enterprise Sales

5 Technical Skills That Actually Move the Needle (And How to Learn Them in 30 Hours)

The gap between marketing and engineering is closing. Here are the technical skills that have made me more effective as a marketing leader—and how to develop them.

Technical Skills

Areas of Expertise

Topics I Write About

Marketing Technology

CRM architecture, marketing automation, and building effective martech stacks

B2B Demand Gen

ABM strategies, lead scoring, and pipeline generation tactics

Healthcare Marketing

Marketing to health systems, providers, and medical organizations

Startup Growth

Building marketing from scratch and scaling early-stage companies