Expertise

Skills & Capabilities

8+ years of experience building marketing technology infrastructure for B2B healthcare companies.

Years of Experience

8+

Marketing Technology

years

6+

HubSpot

years

8+

B2B Healthcare

years

4+

Team Leadership

years

Core Competencies

Deep expertise across marketing technology, automation, demand generation, and analytics.

🔧

Marketing Technology & CRM

Expert

HubSpot Marketing Hub
HubSpot Sales Hub
HubSpot Service Hub
HubSpot CMS Hub
CRM Architecture & Design

Proficient

HubSpot Operations Hub
Salesforce CRM
Salesforce Pardot
Data Migration & Integration
Custom Object Development
⚙️

Marketing Automation & Operations

Expert

Lead Lifecycle Management
Lead Scoring & Grading
Workflow Automation
Email Deliverability
List Segmentation
Marketing-Sales Alignment
Process Documentation

Proficient

Campaign Attribution
Revenue Operations
📈

Demand Generation

Expert

Account-Based Marketing (ABM)
Email Marketing & Nurture
Webinar Programs
Landing Page Optimization

Proficient

SEO Strategy
SEM / Paid Search
Content Marketing
Event Marketing
Conversion Rate Optimization
📊

Analytics & Data

Expert

HubSpot Reporting

Proficient

Google Analytics 4
Looker Studio / Data Studio
SQL Queries
Marketing Attribution
Dashboard Development
A/B Testing
Cohort Analysis
💻

Technical & Development

Expert

Zapier / Make Automation

Proficient

HTML / CSS / JavaScript
Python Scripting
API Integration
Webflow Development
WordPress / Shopify
Git / Version Control
Custom Code Actions
🏥

Industry & Domain Expertise

Expert

B2B Healthcare Technology
SaaS Marketing
Health Systems & IDNs
Startup Marketing (0→1)

Proficient

Enterprise Sales Cycles
Series A-B Fundraising Support

Certifications

Industry-recognized certifications validating expertise in marketing technology and digital platforms.

🏆

HubSpot Marketing Software

HubSpot

3x Certified
📱

Google Digital Marketing

Google

🤖

Google AI Essentials

Google

🎯

ZoomInfo MarketingOS

ZoomInfo

📣

Google Ads Certified

Google

Tools & Platforms

Hands-on experience with 30+ marketing and development tools

CRM & Automation

HubSpot
Salesforce
Pardot
ActiveCampaign

ABM & Intent Data

ZoomInfo
6Sense
Demandbase
Bombora

Analytics

GA4
Looker Studio
Mixpanel
Amplitude

Web & CMS

Webflow
WordPress
Shopify
Unbounce

Design

Figma
Canva
Adobe Creative Suite

Development

VS Code
GitHub
Postman
Cursor

Productivity

Notion
Asana
Slack
Loom

Let's Work Together

Looking for a Marketing Technology Manager who can drive measurable results? Let's discuss how I can help grow your business.