cliexa
826% Organic Growth: Building a Lead Engine from Scratch
Increased organic traffic by 826% and lead capture by 435% through comprehensive marketing technology overhaul.
Understanding the Problem
cliexa is a patient engagement platform for remote monitoring. As the first marketing hire, I found:
No existing marketing infrastructure
Minimal website traffic and zero SEO presence
No lead capture or nurturing capabilities
Limited brand awareness in target markets
Early-stage startup with constrained resources
How I Solved It
SEO Foundation
- Complete technical SEO audit and optimization
- Keyword research for patient engagement market
- Content strategy targeting healthcare decision-makers
- Link building through industry publications
Lead Generation
- Implemented marketing automation platform
- Created gated content offers for lead capture
- Built automated nurture sequences
- Developed lead scoring framework
Brand Building
- Secured American College of Cardiology partnership
- ACC Innovation Challenge finalist recognition
- Denver Startup of the Year finalist 2019
- Industry speaking opportunities and thought leadership
Impact & Outcomes
Technologies & Tools
Key Learnings
The 6-Month SEO Payoff
Our first blog post took 6 months to rank, then brought 40% of our organic traffic for 2 years. SEO rewards patience more than any other channel.
Partnership ROI Is Non-Linear
The ACC partnership took 8 months to close but generated more credibility than 2 years of content marketing. Sometimes one relationship changes everything.
Constraints Force Creativity
With no budget for paid advertising, we became experts at earned media and partnerships. The constraint made us better marketers.
Want to discuss this project?
I'd love to walk you through the details and discuss how similar strategies could work for your organization.
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